Oliver’s Cupboard is a diverse and inclusive baby food brand that creates organic, Halal-certified recipes inspired by flavours from around the world to make weaning exciting, tasty, and culturally rich.

I collaborated with Oliver’s Cupboard to design a complete range of baby food pouch packaging, blending bold, vibrant colours with bespoke character illustrations to create a playful and approachable brand presence celebrating cultures from all around the world.

Additionally, I developed the packaging for their plant-powered protein bar range, ensuring a cohesive visual identity that aligned with the main brand’s visual language.