Lumi is an online innovation platform that offers weekly classes and problem-solving quests designed by experts from Stanford University for children aged 10 and up to build skills in communication, prototyping, and product design.

The logotype features a clean, modern sans-serif typeface that conveys clarity and simplicity. The spark around the letter ‘i’ represents a moment of inspiration — when young questers discover their problem-solving idea. Lumi’s visual identity is bright, simple, and evokes a sense of inspiration and curiosity.