Lumi
Lumi is an online innovation platform and Duke of Edinburgh accredited programme that offers weekly classes and problem-solving quests designed by experts from Stanford University for children aged 10 and up to build skills in communication, prototyping, and product design.
The logotype features a clean, modern sans-serif typeface that conveys clarity and simplicity. The spark around the letter ‘i’ represents a moment of inspiration — when young questers discover their problem-solving idea. Lumi’s visual identity is bright, simple, and evokes a sense of imagination and curiosity.
Deliverables
Visual Identity
Website Design
Marketing Materials
Credit
Designed at Forty8Creates
Guided by its mission to empower young learners, Lumi helps the next generation build the creativity and confidence to shape an AI-transformed world.
The core values of security, clarity, curiosity, and inspiration come to life through a vibrant and playful colour palette that fosters trust while sparking imagination.