Harbour London

Harbour London is a men’s fashion brand offering smart-casual essentials — like polos and shirts — for the everyday British man. Created to deliver luxury products with a Fred Perry feel, at an affordable price tag. The brand draws inspiration from England’s maritime heritage, wanting to draw on these influences to shape all areas of its visual identity.

The design embodies Harbour London’s core values of Britishness and quality, available for the many, not the few. The logo combines a traditional serif typeface with a classic, and old-fashioned colour palette alongside a detailed logomark to deliver an elevated luxury feel.

Deliverables

  • Visual Identity

  • Product Swing Tag Design

Credit

  • Designed at Forty8Creates

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